OTTO the robot makes his big debut!
Automox at RSA was a kaleidoscope of moving parts and pieces. It started months ago as most big events always do. The themes and messaging were first and set the tone for the rest of the collateral. Writing is always the building block of all good content and design.
I try to consider the new customer journey as a great blueprint to follow for building brand assets and setting the tone for events. It starts with display ads online touting and hyping the event. As the customer prepares to attend the event the landing page should reflect the display ad experience.
From there “its boots on the ground” items - the vendor booth, and the big fun projects such as the San Francisco Highway 101 billboard ad ( a Highway I took almost everyday I commuted into the city) the airport display ads and of course the big unveiling of our robot mascot OTTO. Lastly, swag items. - stickers and team t-shirts (plus prize giveaway t-shirts) had to be completed long ahead of schedule for production purposes but are an integral part of the brand story.
This project was a lot of fun and hard work from start to finish and could never have been completed without the discerning art director eye and design expertise from teammate Jonah Phillips.
OTTO the robot makes his big debut!