PROJECT PERFORMANCE:
The brand redesign effort was a universal success and resulted in updated materials across all channels within the organization.
ROLE AND CONTRIBUTIONS:
Creative strategy and direction, art direction, design.
PROJECT NOTES:
Tasked with creating a team mascot, the obvious direction for an aggressive, determined and energetic group of sales associates was, of course, a dinosaur. Inspired by my love of all things Jurassic (as well as Triassic and Cretaceous Periods, *ahem*, let me push up my nerd glasses) this project was a true labor of love.
From those humble origins this creature was born. Rising out of the primordial ooze he has come to represent the fierce power of Cloud Security. Nicknamed Larry, this dino has turned into a monster run-away hit within the offices of Cisco Umbrella. He has appeared now in posters, cardboard cut-outs, sculptures, emails and other “wins” for the sales team.
Just don’t tell anybody he is not a Tyrannosaurus Rex but actually an Allosaurus! His smaller body and longer arms should be a dead giveaway. Duh.